holiday shopping

Another Black Friday has come and gone (so has Cyber Monday for that matter), yet the glories of e-commerce burn brightly all through our wintry season — perhaps especially in copy I devised for an e-tailer of outdoor/indoor lighting fixtures.

Devoted readers of this portfolio blog, you know the drill, don’t you?

Add just the right dash of ambience to the long, dark winter nights with these strands (and click the pictures for a closer read).

Ambience outdoor string lights

Scrolling down the product page, one finds the selling points rather romantically reinforced.

Ambience product copy with item row

Or go solar. Here’s alternative energy made easy!

Solar landscape spotlight

Also solar, but with a bit more joie de vivre:

Starry lights, solar-powered

Season’s greetings, shoppers. And to all… a good night.