slide into the voice

‘Twas exactly a year ago almost – late June 2016 – I began writing for my biggest brand to date – which was also my first venture into describing sporty apparel. I thrived on the challenge of inhabiting a new voice… while infusing my own soft-sell esprit into the equation. {Right-click the above and below screenshots for a closer read.}

crop-hoodie

From time to time in my peregrinations about Portland, Oregon, I’ll spot a woman – at an art exhibit reception or pushing a stroller on a neighborhood sidewalk — clad in an adidas/Brazilian FARM collaboration track jacket or hoodie. I want to tell her, “I sold you that!” (And yet, like a true gentleman, I curb this impulse… remaining forever an anonymous yet influential scribe.)

View other scintillating samples of my product copy & taglines here…. http://cargocollective.com/thompsoncopywriter/adidas-Originals

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precious Cargo

cargo

Click the above screenshot to visit a new version of my portfolio at Cargo Collective.

Read more about the refresh by clicking the screenshot below.

pictures

a copywriter’s summer on island time

meander collection

If there’s any phrase a B2C copywriter likes nearly as much as “SOLD OUT!” (on e-com pages displaying his or her prose alongside exotic gems), it has got to be: “Only 1 left in stock.”

carnelian with citrines

And that wonderful phrase crops up again and again in these screen captures.

warm wedges
cognac earrings

Earlier this summer, a jewelry designer on the East Coast hired me to pen evocative ledes setting the stage for seven new collections of hers, followed by individual write-ups of 30 or so designs within.

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snapshots from NYGF ’16

Springscreen

Historically, this event had always been held in winter – until 2016. I wrote a brief announcement for the Festival homepage to herald the change of seasons. Since this may be the only occasion in which my prose accompanies an image of The Boss (!), I’m including it above. Click to view in a new tab.

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Festival Letters

Once again, I was asked to write marketing copy for an NYC-based music festival. First comes a press release, and then a series of digital newsletters for email subscribers. We were delighted by the 42% open rate on Letter 1, and readers told my client they loved the writing. You will, too. Just right-click screenshots into a new tab, enlarge, and voila!

2016 newsletter 1

A clever ending caps the first 2016 newsletter. Short, sweet, ever so slightly commercial. My background in fashion writing certainly came in handy here.

online shop

 

 

The next newsletter…

Rosetta letter

Rosetta letter mini biographies

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banner waves

From the department of Recent Work: banner ads for a retailer of floor lamps & outdoor light strands.

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from Peachtree to Portland

In today’s post, here’s a deeper glance within the home décor wing of my portfolio. If you adore sea foam throw pillows on neutral linens, make yourself comfy and read on.

A well-known furniture & design portal asked me to curate a living room “ideabook,” and I leapt at the chance to showcase the aesthetic of Peachtree Hills – a favorite neighborhood in Atlanta.

The challenge was to evoke the work of several designers and antique collectors, without actually alighting on any of them by name. And the neighborhood – home to ADAC and the Galleries of Peachtree Hills – nearly overflows with gorgeous showrooms. Among these, I’m especially partial to Max & Company and to the extraordinary collection of 19th-century Swedish clocks at Tyner Antiques. On with my scintillating copy samples, however: click the screenshots for a closer look.

Peachtree Hills interiors

I christened this concept “Peachtree Hills Fantasy,” and my subtitle for it appears in our next screenshot. Below that are the copy blocks and featured images for the two sections arranged before and after “Toward the Sea” (which, by the way, I named for a marvelous piece of music by Takemitsu).

Peachtree subheader
gorge on understatement
Peachtree Hills interiors 2

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Soaking in it

All done with taxes? Here’s what might relax us!

my Tub World intro

In the soak or be soaked world of marketplace Internet retail, one must gallantly strive to pen transcendent Copy that an upscale consumer’s senses positively cry out for.

Let them know the good news: Hot baths in deep soaking tubs can calm your mind, stimulate your collagen, and make that humblest of havens – the lavatory – into a showplace!

Here, I created the concept; curated products; and wrote pithy headlines as well as those sublimely sophisticated copy blocks.

Transform your lav into an in-home Spa: Click the pretty pictures for a closer read.

classic clawfoots

my tub world copy

my exquisite copy for Tub Temptations

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