slide into the voice

‘Twas exactly a year ago almost – late June 2016 – I began writing for my biggest brand to date – which was also my first venture into describing sporty apparel. I thrived on the challenge of inhabiting a new voice… while infusing my own soft-sell esprit into the equation. {Right-click the above and below screenshots for a closer read.}

crop-hoodie

From time to time in my peregrinations about Portland, Oregon, I’ll spot a woman – at an art exhibit reception or pushing a stroller on a neighborhood sidewalk — clad in an adidas/Brazilian FARM collaboration track jacket or hoodie. I want to tell her, “I sold you that!” (And yet, like a true gentleman, I curb this impulse… remaining forever an anonymous yet influential scribe.)

View other scintillating samples of my product copy & taglines here…. http://cargocollective.com/thompsoncopywriter/adidas-Originals

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from Bali to Basha

Basha baby shoe charms

Our catalog copywriter (that’s me!) was recently hired to write descriptions for an online jewelry retailer. Click the screenshots above and below for a closer read of my evocative, ebullient copy.

JH overview

Discover even more gems: Follow the jump! Continue reading

the Balian influence

Here’s a copywriter’s FYI for all you June brides!

wedding dayAcquire the shine of elegance and glamour when you’re adorned with the Vanessa Mooney Gold Vermeil Mixed Bali Bead Charm Bracelet.

From spinning tops to beaded decorative eggs to gleaming baubles, this West African-inspired charmer presents you with 14 golden ornaments, all delicately linked to a vermeil chain. This handmade treasure circles 7.25 inches in diameter and secures with toggle-clasps. Save this one for festive formal occasions—like your wedding day!