a copywriter’s summer on island time

meander collection

If there’s any phrase a B2C copywriter likes nearly as much as “SOLD OUT!” (on e-com pages displaying his or her prose alongside exotic gems), it has got to be: “Only 1 left in stock.”

carnelian with citrines

And that wonderful phrase crops up again and again in these screen captures.

warm wedges
cognac earrings

Earlier this summer, a jewelry designer on the East Coast hired me to pen evocative ledes setting the stage for seven new collections of hers, followed by individual write-ups of 30 or so designs within.

mosaique collection Continue reading

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from Bali to Basha

Basha baby shoe charms

Our catalog copywriter (that’s me!) was recently hired to write descriptions for an online jewelry retailer. Click the screenshots above and below for a closer read of my evocative, ebullient copy.

JH overview

Discover even more gems: Follow the jump! Continue reading

Radiance, again

As spring yields to summer, vibrant necklaceit’s time for tropical-inspired jewelry, as in this Indonesian necklace from Sundance, a set of five “islands” in peridot and garnet. I wrote the header and sub-header for the retailer’s email marketing campaign.

charmed, I’m sure

Unable to resist sneaking in a song title, my original headline was, “This is Always: Charms for Love & Life,” a nod to the romantic Harry Warren/Mack Gordon tune. Even without my musical preface, this landing page copy lends these trinkets an extracurricular elegance—wouldn’t you agree?

charms 2

Nautically whimsical

whimsical necklaceWell, a year makes a long while to go in between portfolio updates. It isn’t that our Catalog Copywriter hasn’t been busy—quite the opposite, in fact, with scant time for posting new work.

Before sharing some of my recent samples, here’s an oldie yet goodie from the Spring of 2011: fun, compelling copy splashed across the Web that sold out this Sorelli “Sweet Dreams” gem in practically no time. Good luck finding one on eBay!!

Like a treasure from the deep blue sea, the Sorrelli “Sweet Dreams” Circular Set Crystal Bib Gold-Toned Necklace has a whimsically nautical character. Opaque sea-green stones lie wreathed by clear crystals of deep purple and by Fleur-de-lis patterns of gold-finished brass to enchanting effect. The interlocking circles mix delicate pastels with ornate textures. A creamy white crystal might be surrounded by a perimeter of opaque off-white stones, while a shimmering rose crystal lies hemmed in by beads. This innovative design connects to a brass chain that fastens easily with lobster-claw clasps. Your dazzling new necklace runs 21 inches in length.

amazon fashion screenshot

“the succulent heat of ripe, summer muscadines”

Another yummy one for kate spade @ Amazon!

muscadinesThe kate spade new york “Hot to Trot” long necklace resonates with warm tones in a 28-inch chain that enticingly mixes up beads of contrasting textures and sizes. Bright gold ornaments brilliantly reflect light on their clear, smooth surfaces. Adjacent to these, opaque beads of a duskier, slightly darker gold suggest the succulent heat of ripe, summer muscadines. Strategically placed crystalline-textured glass beads complete this elegant trio. Bead diameters range from 1/2 to 3/4 inch.

kate spade Hot to Trot

the Balian influence

Here’s a copywriter’s FYI for all you June brides!

wedding dayAcquire the shine of elegance and glamour when you’re adorned with the Vanessa Mooney Gold Vermeil Mixed Bali Bead Charm Bracelet.

From spinning tops to beaded decorative eggs to gleaming baubles, this West African-inspired charmer presents you with 14 golden ornaments, all delicately linked to a vermeil chain. This handmade treasure circles 7.25 inches in diameter and secures with toggle-clasps. Save this one for festive formal occasions—like your wedding day!

Cubist charm that lets you be you

It’s always a pleasure to write Amazon copy for Vanessa Mooney’s designs.

Feel the summer warmth get a little bit warmer with the Vanessa Mooney Short Safari Necklace on Black Thread. Gold-tinted brass nuggets (10 in all) alternate with nine pieces of Ethiopian silver on an ebony cotton chain that clasps with a golden brass hook. While the nuggets have a certain Cubist charm, the oblong silver pieces suggest the handiwork of East African deities. Wear this one to a jazz club by night or at the botanical gardens by day. This handmade accessory is 18 inches long — its multiple ornamentation measures 1 inch in height and 1/2 inch in width.

Check out the merger of text + image here!