fruit-forward catalog copy!

pineappleAdd tropical zing to your summer wardrobe with the kate spade new york “Pineapple Grove” Pineapple Locket long pendant. This 28-inch, 12k gold-plated chain culminates in a fruit-forward pineapple pendant of sprouting, golden leaves atop a bevy of sparkling, citrine-accented crystal. The bewitching amber stone setting parts to reveal a locket—an enclosure for storing the smallest of your secret island treasures!

The above was written for Amazon and also appeared at Polyvore, Beso, and other e-com sites.

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stroll through the “Enchanted Garden”

kate spade logo    Short & savory copy for kate spade @ Amazon…

Ten pairs of glossy, warm pink baubles enwreathe crystal-accented, sparkling white stones in the kate spade new york “Enchanted Garden” bracelet. This 7-inch, 12k gold-plated wrist adornment ushers in a feeling of spring with its vibrant combination of rosy enamel and interlocking gold underpinnings. It’s like a corsage that will never wilt! A box clasp snaps your garland of floral pink “blossoms” securely in place.

Catalog entry 1: the Enchanted Garden bib

Here’s what I wrote for this kate spade accessory. Soon after my copy went live on Amazon and other e-com sites, the necklace sold out!

Enchanted Garden necklace

Herald the arrival of spring and summer with the festive and fun kate spade new york “Enchanted Garden” Bib Necklace. Ideal for wearing to your garden club meetings, this 16-inch, 12k gold-plated chain makes a statement about who you are with its expansive clusters of canary-yellow, conch-shaped mini-baubles. Glittering crystal accents within more than two dozen resin petal insets suggest the sparkly allure of brown topaz. The necklace pairs well with earthy fabrics in light pastel shades, particularly lime-green for a hazy, summertime feel. The chain sports a lobster clasp for quick and easy on/off.