Festival Letters

Once again, I was asked to write marketing copy for an NYC-based music festival. First comes a press release, and then a series of digital newsletters for email subscribers. We were delighted by the 42% open rate on Letter 1, and readers told my client they loved the writing. You will, too. Just right-click screenshots into a new tab, enlarge, and voila!

2016 newsletter 1

A clever ending caps the first 2016 newsletter. Short, sweet, ever so slightly commercial. My background in fashion writing certainly came in handy here.

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The next newsletter…

Rosetta letter

Rosetta letter mini biographies

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Cubist charm that lets you be you

It’s always a pleasure to write copy for Vanessa Mooney’s designs.

Feel the summer warmth get a little bit warmer with the Vanessa Mooney Short Safari Necklace on Black Thread. Gold-tinted brass nuggets (10 in all) alternate with nine pieces of Ethiopian silver on an ebony cotton chain that clasps with a golden brass hook. While the nuggets have a certain Cubist charm, the oblong silver pieces suggest the handiwork of East African deities. Wear this one to a jazz club by night or at the botanical gardens by day. This handmade accessory is 18 inches long — its multiple ornamentation measures 1 inch in height and 1/2 inch in width.

Check out the merger of text + image here!

fruit-forward catalog copy!

pineappleAdd tropical zing to your summer wardrobe with the kate spade new york “Pineapple Grove” Pineapple Locket long pendant. This 28-inch, 12k gold-plated chain culminates in a fruit-forward pineapple pendant of sprouting, golden leaves atop a bevy of sparkling, citrine-accented crystal. The bewitching amber stone setting parts to reveal a locket—an enclosure for storing the smallest of your secret island treasures!

Catalog entry 1: the Enchanted Garden bib

Here’s what I wrote for this kate spade accessory. Soon after my copy went live on retail websites, the necklace sold out!

Enchanted Garden necklace

Herald the arrival of spring and summer with the festive and fun kate spade new york “Enchanted Garden” Bib Necklace. Ideal for wearing to your garden club meetings, this 16-inch, 12k gold-plated chain makes a statement about who you are with its expansive clusters of canary-yellow, conch-shaped mini-baubles. Glittering crystal accents within more than two dozen resin petal insets suggest the sparkly allure of brown topaz. The necklace pairs well with earthy fabrics in light pastel shades, particularly lime-green for a hazy, summertime feel. The chain sports a lobster clasp for quick and easy on/off.

http://www.polyvore.com/kate_spade_new_york_enchanted/thing?id=36087650