slide into the voice

‘Twas exactly a year ago almost – late June 2016 – I began writing for my biggest brand to date – which was also my first venture into describing sporty apparel. I thrived on the challenge of inhabiting a new voice… while bringing my own soft-sell esprit into the equation. {Right-click the above and below screenshots for a closer read.}

crop-hoodie

From time to time in my peregrinations about Portland, Oregon, I’ll spot a woman – at an art exhibit reception or pushing a stroller on a neighborhood sidewalk — clad in a Brazilian FARM collaboration track jacket or hoodie. I want to tell her, “I sold you that!” (And yet, like a true gentleman, I curb this impulse… remaining forever an anonymous yet influential scribe.)

View other scintillating samples of my product copy & taglines here…. http://cargocollective.com/thompsoncopywriter/adidas-Originals

holiday shopping

Another Black Friday has come and gone (so has Cyber Monday for that matter), yet the glories of e-commerce burn brightly all through our wintry season — perhaps especially in copy I devised for an e-tailer of outdoor/indoor lighting fixtures.

Devoted readers of this portfolio blog, you know the drill, don’t you?

Add just the right dash of ambience to the long, dark winter nights with these strands (and click the pictures for a closer read).

Ambience outdoor string lights

Scrolling down the product page, one finds the selling points rather romantically reinforced.

Ambience product copy with item row

Or go solar. Here’s alternative energy made easy!

Solar landscape spotlight

Also solar, but with a bit more joie de vivre:

Starry lights, solar-powered

Season’s greetings, shoppers. And to all… a good night.

where one relaxes…

Bringing home the bling, I recently wrote creative copy for a patio furniture e-tailer. I’m pleased to showcase a few screenshots from my expanding dossier of décor bon-bons.

4-piece set

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Radiance, again

As spring yields to summer, vibrant necklaceit’s time for tropical-inspired jewelry, as in this Indonesian necklace from Sundance, a set of five “islands” in peridot and garnet. I wrote the header and sub-header for the retailer’s email marketing campaign.

Fall booties…MY headline!

A recent landing page. Once again, I had such great imagery to work with that the headline simply fell into place…Fall Re-Boot