Historically, this event had always been held in winter – until 2016. I wrote a brief announcement for the Festival homepage to herald the change of seasons. Since this may be the only occasion in which my prose accompanies an image of The Boss (!), I’m including it above. Click to view in a new tab.
Once again, I was asked to write marketing copy for an NYC-based music festival. First comes a press release, and then a series of digital newsletters for email subscribers. We were delighted by the 42% open rate on Letter 1, and readers told my client they loved the writing. You will, too. Just right-click screenshots into a new tab, enlarge, and voila!
A clever ending caps the first 2016 newsletter. Short, sweet, ever so slightly commercial. My background in fashion writing certainly came in handy here.
The next newsletter…