slide into the voice

‘Twas exactly a year ago almost – late June 2016 – I began writing for my biggest brand to date – which was also my first venture into describing sporty apparel. I thrived on the challenge of inhabiting a new voice… while infusing my own soft-sell esprit into the equation. {Right-click the above and below screenshots for a closer read.}

crop-hoodie

From time to time in my peregrinations about Portland, Oregon, I’ll spot a woman – at an art exhibit reception or pushing a stroller on a neighborhood sidewalk — clad in an adidas/Brazilian FARM collaboration track jacket or hoodie. I want to tell her, “I sold you that!” (And yet, like a true gentleman, I curb this impulse… remaining forever an anonymous yet influential scribe.)

View other scintillating samples of my product copy & taglines here…. http://cargocollective.com/thompsoncopywriter/adidas-Originals

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from Bali to Basha

Basha baby shoe charms

Our catalog copywriter (that’s me!) was recently hired to write descriptions for an online jewelry retailer. Click the screenshots above and below for a closer read of my evocative, ebullient copy.

JH overview

Discover even more gems: Follow the jump! Continue reading

Fall catalog

My initial, eco-chic concept for the above catalog page was something like, “Layer sustainably. Reclaim your style in {Brand X} active wear.”

Yet the notion that this model would need to reclaim anything is slightly absurd, no? And so the copy evolved: “Versatile textures & tones spark a sense of fun, outdoors or indoors.”

Absolument!

Midsummer dreams…

Midsummer leftMidsummer right My {effortlessly chic} headline copy up top, the gossamer warm weather gown (my muse) below…

Making headlines, i

Here’s the first of 2 headlines (plus sub-headers) for a well-known fashion e-tailer. The messaging graced the Women’s landing page on the catalog website earlier this summer. Sundance Summer 2012 messaging ext

Nautically whimsical

whimsical necklaceWell, a year makes a long while to go in between portfolio updates. It isn’t that our Catalog Copywriter hasn’t been busy—quite the opposite, in fact, with scant time for posting new work.

Before sharing some of my recent samples, here’s an oldie yet goodie from the Spring of 2011: fun, compelling copy splashed across the Web that sold out this Sorelli “Sweet Dreams” gem in practically no time. Good luck finding one on eBay!!

Like a treasure from the deep blue sea, the Sorrelli “Sweet Dreams” Circular Set Crystal Bib Gold-Toned Necklace has a whimsically nautical character. Opaque sea-green stones lie wreathed by clear crystals of deep purple and by Fleur-de-lis patterns of gold-finished brass to enchanting effect. The interlocking circles mix delicate pastels with ornate textures. A creamy white crystal might be surrounded by a perimeter of opaque off-white stones, while a shimmering rose crystal lies hemmed in by beads. This innovative design connects to a brass chain that fastens easily with lobster-claw clasps. Your dazzling new necklace runs 21 inches in length.

amazon fashion screenshot

“the succulent heat of ripe, summer muscadines”

Another yummy one for kate spade @ Amazon!

kate spade Hot to Trot

The kate spade new york “Hot to Trot” long necklace resonates with warm tones in a 28-inch chain that enticingly mixes up beads of contrasting textures and sizes. Bright gold ornaments brilliantly reflect light on their clear, smooth surfaces. Adjacent to these, opaque beads of a duskier, slightly darker gold suggest the succulent heat of ripe, summer muscadines. Strategically placed crystalline-textured glass beads complete this elegant trio.

fruit-forward catalog copy!

pineappleAdd tropical zing to your summer wardrobe with the kate spade new york “Pineapple Grove” Pineapple Locket long pendant. This 28-inch, 12k gold-plated chain culminates in a fruit-forward pineapple pendant of sprouting, golden leaves atop a bevy of sparkling, citrine-accented crystal. The bewitching amber stone setting parts to reveal a locket—an enclosure for storing the smallest of your secret island treasures!

The above was written for Amazon and also appeared at Polyvore, Beso, and other e-com sites.