sparkling gems

No jewelry this time. Just sharing some recent work… Click the pictures for a closer read of my scintillating copy.

A watch

Above, copy I wrote for a watch designer in Europe. Below, a pair of cushy category descriptions for an Australian retailer of fine linens and other at-home necessities.

cushions
Australian linens copy

I also collaborated with the entrepreneur of an all-organic skin care label. I re-booted existing product copy, writing new sections to emphasize the “bling” while at the same time underscoring the products’ benefits for the consumer, for the co-ops who harvest the all-natural ingredients, and for our planet, too. Several of these new descriptions are making the rounds via social media…

On Facebook

honeysuckle FB

At Tumblr

ginger cinnamon lip balm mini

Getting the signage treatment!

lip balm copy

And on the main retail site.

Nectarine

Radiance, again

As spring yields to summer, vibrant necklaceit’s time for tropical-inspired jewelry, as in this Indonesian necklace from Sundance, a set of five “islands” in peridot and garnet. I wrote the header and sub-header for the retailer’s email marketing campaign.

charmed, I’m sure

Unable to resist sneaking in a song title, my original headline was, “This is Always: Charms for Love & Life,” a nod to the romantic Harry Warren/Mack Gordon tune. Even without my musical preface, this landing page copy lends these trinkets an extracurricular elegance—wouldn’t you agree?

charms 2

Fall catalog

textures & tones
My initial, eco-chic concept for the above catalog page was something like, “Layer sustainably. Reclaim your style in {Brand X} active wear.”

Yet the notion that this model would need to reclaim anything is slightly absurd, no? And so the copy evolved: “Versatile textures & tones spark a sense of fun, outdoors or indoors.”

Absolument!

Fall booties…MY headline!

A recent landing page. Once again, I had such great imagery to work with that the headline simply fell into place…Fall Re-Boot

Wistful…

Summer chemise with a necklace to match. I wrote the headline and sub-header for a catalog retailer’s email messaging.

wistful moods

Midsummer dreams…

Midsummer leftMidsummer right My {effortlessly chic} headline copy up top, the gossamer warm weather gown (my muse) below…

Making headlines, i

Here’s the first of 2 headlines (plus sub-headers) for a well-known fashion e-tailer. The messaging graced the Women’s landing page on the catalog website earlier this summer. Sundance Summer 2012 messaging ext