From the department of Recent Work: banner ads for a retailer of floor lamps & outdoor light strands.
In today’s post, here’s a deeper glance within the home décor wing of my portfolio. If you adore sea foam throw pillows on neutral linens, make yourself comfy and read on.
A well-known furniture & design portal asked me to curate a living room “ideabook,” and I leapt at the chance to showcase the aesthetic of Peachtree Hills – a favorite neighborhood in Atlanta.
The challenge was to evoke the work of several designers and antique collectors, without actually alighting on any of them by name. And the neighborhood – home to ADAC and the Galleries of Peachtree Hills – nearly overflows with gorgeous showrooms. Among these, I’m especially partial to Max & Company and to the extraordinary collection of 19th-century Swedish clocks at Tyner Antiques. On with my scintillating copy samples, however: click the screenshots for a closer look.
I christened this concept “Peachtree Hills Fantasy,” and my subtitle for it appears in our next screenshot. Below that are the copy blocks and featured images for the two sections arranged before and after “Toward the Sea” (which, by the way, I named for a marvelous piece of music by Takemitsu).
All done with taxes? Here’s what might relax us!
In the soak or be soaked world of marketplace Internet retail, one must gallantly strive to pen transcendent Copy that an upscale consumer’s senses positively cry out for.
Let them know the good news: Hot baths in deep soaking tubs can calm your mind, stimulate your collagen, and make that humblest of havens – the lavatory – into a showplace!
Here, I created the concept; curated products; and wrote pithy headlines as well as those sublimely sophisticated copy blocks.
Transform your lav into an in-home Spa: Click the pretty pictures for a closer read.
Another Black Friday has come and gone (so has Cyber Monday for that matter), yet the glories of e-commerce burn brightly all through our wintry season — perhaps especially in copy I devised for an e-tailer of outdoor/indoor lighting fixtures.
Devoted readers of this portfolio blog, you know the drill, don’t you?
Add just the right dash of ambience to the long, dark winter nights with these strands (and click the pictures for a closer read).
Scrolling down the product page, one finds the selling points rather romantically reinforced.
Or go solar. Here’s alternative energy made easy!
Also solar, but with a bit more joie de vivre:
Season’s greetings, shoppers. And to all… a good night.
No jewelry this time. Just sharing some recent work… Click the pictures for a closer read of my scintillating copy.
Above, copy I wrote for a watch designer in Europe. Below, a pair of cushy category descriptions for an Australian retailer of fine linens and other at-home necessities.
I also collaborated with the entrepreneur of an all-organic skin care label. I re-booted existing product copy, writing new sections to emphasize the “bling” while at the same time underscoring the products’ benefits for the consumer, for the co-ops who harvest the all-natural ingredients, and for our planet, too. Several of these new descriptions are making the rounds via social media…
Getting the signage treatment!
And on the main retail site.
Bringing home the bling, I recently wrote creative copy for a patio furniture e-tailer. I’m pleased to showcase a few screenshots from my expanding dossier of décor bon-bons.
No swinging from the chandeliers allowed! Instead, savor the copy I wrote for a Seattle-based lighting & home décor company. Continue reading
Sometimes, brilliant copy—no matter how fun & compelling—never arrives at its intended destination. Here are 2 short & perky specimens from… the Island of Lost Copy!
Perfect for a pod house or your post-modern patio, the Flux Designer Chair effortlessly adds to the contemporary élan of your home flow. This award-winning Dutch design features a vented scoop seat above an eye-catching angular base.
At once elegant and practical, this 36-inch Granite Fire Pit brings rustic allure to your backyard sanctuary. 90 pieces of lighter and darker-hued granite may be assembled in either a round or square shape. Roast marshmallows or simply bask by the firelight!