If there’s any phrase a B2C copywriter likes nearly as much as “SOLD OUT!” (on e-com pages displaying his or her prose alongside exotic gems), it has got to be: “Only 1 left in stock.”
And that wonderful phrase crops up again and again in these screen captures.
Earlier this summer, a jewelry designer on the East Coast hired me to pen evocative ledes setting the stage for seven new collections of hers, followed by individual write-ups of 30 or so designs within.
Our catalog copywriter (that’s me!) was recently hired to write descriptions for an online jewelry retailer. Click the screenshots above and below for a closer read of my evocative, ebullient copy.
Discover even more gems: Follow the jump! Continue reading
As spring yields to summer, it’s time for tropical-inspired jewelry, as in this Indonesian necklace from Sundance, a set of five “islands” in peridot and garnet. I wrote the header and sub-header for the retailer’s email marketing campaign.
Unable to resist sneaking in a song title, my original headline was, “This is Always: Charms for Love & Life,” a nod to the romantic Harry Warren/Mack Gordon tune. Even without my musical preface, this landing page copy lends these trinkets an extracurricular elegance—wouldn’t you agree?
Well, a year makes a long while to go in between portfolio updates. It isn’t that our Catalog Copywriter hasn’t been busy—quite the opposite, in fact, with scant time for posting new work.
Before sharing some of my recent samples, here’s an oldie yet goodie from the Spring of 2011: fun, compelling copy splashed across the Web that sold out this Sorelli “Sweet Dreams” gem in practically no time. Good luck finding one on eBay!!
Like a treasure from the deep blue sea, the Sorrelli “Sweet Dreams” Circular Set Crystal Bib Gold-Toned Necklace has a whimsically nautical character. Opaque sea-green stones lie wreathed by clear crystals of deep purple and by Fleur-de-lis patterns of gold-finished brass to an enchanting effect. The interlocking circles mix delicate pastels with ornate textures. A creamy white crystal might be surrounded by a perimeter of opaque off-white stones, while a shimmering rose crystal lies hemmed in by beads. This innovative design connects to a brass chain that fastens easily with lobster-claw clasps. Your dazzling new necklace runs 21 inches in length.
Another yummy one for kate spade!
The kate spade new york “Hot to Trot” long necklace resonates with warm tones in a 28-inch chain that enticingly mixes up beads of contrasting textures and sizes. Bright gold ornaments brilliantly reflect light on their clear, smooth surfaces. Adjacent to these, opaque beads of a duskier, slightly darker gold suggest the succulent heat of ripe, summer muscadines. Strategically placed crystalline-textured glass beads complete this elegant trio. Bead diameters range from 1/2 to 3/4 inch.
Here’s a copywriter’s FYI for all you June brides!
Acquire the shine of elegance and glamour when you’re adorned with the Vanessa Mooney Gold Vermeil Mixed Bali Bead Charm Bracelet.
From spinning tops to beaded decorative eggs to gleaming baubles, this West African-inspired charmer presents you with 14 golden ornaments, all delicately linked to a vermeil chain. This handmade treasure is 7.25 inches in length, and it secures with toggle-clasps. Save this one for festive formal occasions—like your wedding day!
It’s always a pleasure to write copy for Vanessa Mooney’s designs.
Feel the summer warmth get a little bit warmer with the Vanessa Mooney Short Safari Necklace on Black Thread. Gold-tinted brass nuggets (10 in all) alternate with nine pieces of Ethiopian silver on an ebony cotton chain that clasps with a golden brass hook. While the nuggets have a certain Cubist charm, the oblong silver pieces suggest the handiwork of East African deities. Wear this one to a jazz club by night or at the botanical gardens by day. This handmade accessory is 18 inches long — its multiple ornamentation measures 1 inch in height and 1/2 inch in width.
Check out the merger of text + image here!
Add tropical zing to your summer wardrobe with the kate spade new york “Pineapple Grove” Pineapple Locket long pendant. This 28-inch, 12k gold-plated chain culminates in a fruit-forward pineapple pendant of sprouting, golden leaves atop a bevy of sparkling, citrine-accented crystal. The bewitching amber stone setting parts to reveal a locket—an enclosure for storing the smallest of your secret island treasures!
Short & savory copy for kate spade…
Ten pairs of glossy, warm pink baubles enwreathe crystal-accented, sparkling white stones in the kate spade new york “Enchanted Garden” bracelet. This 7-inch, 12k gold-plated wrist adornment ushers in a feeling of spring with its vibrant combination of rosy enamel and interlocking gold underpinnings. It’s like a corsage that will never wilt! A box clasp snaps your garland of floral pink “blossoms” securely in place.
Here’s what I wrote for this kate spade accessory. Soon after my copy went live on retail websites, the necklace sold out!
Herald the arrival of spring and summer with the festive and fun kate spade new york “Enchanted Garden” Bib Necklace. Ideal for wearing to your garden club meetings, this 16-inch, 12k gold-plated chain makes a statement about who you are with its expansive clusters of canary-yellow, conch-shaped mini-baubles. Glittering crystal accents within more than two dozen resin petal insets suggest the sparkly allure of brown topaz. The necklace pairs well with earthy fabrics in light pastel shades, particularly lime-green for a hazy, summertime feel. The chain sports a lobster clasp for quick and easy on/off.