snapshots from NYGF ’16

Springscreen

Historically, this event had always been held in winter – until 2016. I wrote a brief announcement for the Festival homepage to herald the change of seasons. Since this may be the only occasion in which my prose accompanies an image of The Boss (!), I’m including it above. Click to view in a new tab.

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Festival Letters

Once again, I was asked to write marketing copy for an NYC-based music festival. First comes a press release, and then a series of digital newsletters for email subscribers. We were delighted by the 42% open rate on Letter 1, and readers told my client they loved the writing. You will, too. Just right-click screenshots into a new tab, enlarge, and voila!

2016 newsletter 1

A clever ending caps the first 2016 newsletter. Short, sweet, ever so slightly commercial. My background in fashion writing certainly came in handy here.

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The next newsletter…

Rosetta letter

Rosetta letter mini biographies

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snapshots from the N.Y.G.F.

Event copy I wrote for the 2014 New York Guitar Festival. Click the pictures for a closer read…

Toubab 4Alt-Guitar Summit Motian
Silent Films Live GuitarsPepe Romero 2014