sparkling gems

No jewelry this time. Just sharing some recent work… Click the pictures for a closer read of my scintillating copy.

A watch

Above, copy I wrote for a watch designer in Europe. Below, a pair of cushy category descriptions for an Australian retailer of fine linens and other at-home necessities.

cushions
Australian linens copy

I also collaborated with the entrepreneur of an all-organic skin care label. I re-booted existing product copy, writing new sections to emphasize the “bling” while at the same time underscoring the products’ benefits for the consumer, for the co-ops who harvest the all-natural ingredients, and for our planet, too. Several of these new descriptions are making the rounds via social media…

On Facebook

honeysuckle FB

At Tumblr

ginger cinnamon lip balm mini

Getting the signage treatment!

lip balm copy

And on the main retail site.

Nectarine

where one relaxes…

Bringing home the bling, I recently wrote creative copy for a patio furniture e-tailer. I’m pleased to showcase a few screenshots from my expanding dossier of décor bon-bons.

4-piece set

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copy that’s good enough to eat…

Well, why not?

Invicta watchThe always intriguing combination of silver and orange elevates the Invicta Men’s Subaqua Noma III GMT Watch to the very pinnacle of autumn harvest eclecticism.

This attention-garnering gem has luminous silver-toned hands on a deep orange dial, which is surrounded by a wheel-shaped double perimeter. A two-tone GMT scale with Arabic numerals from 1 to 23 (white on black at the top, then black on orange below) occupies the outer perimeter. A red triangle roosts at the twelve o’clock position, and the three o’clock hosts a wedge-shaped date display double-framed in black and silver. The case, bevel, and band are stainless steel silver, save for a warm swath of textured pumpkin-toned inserts on the strap, which has a secure fold-over double push-button clasp. The unidirectional outer bezel gleams with engraved silver Arabics in multiples of five, and the watch also provides water-resistance to 1640 feet (500 meters), precise Swiss-quartz movement, and scratch-protective flame-fusion crystal.

Something for Seiko

diverTake to the ocean blue with the rugged yet stylish Seiko Men’s Digital Diving Titanium Alloy Computer Watch. Water-resistant to 330 feet (100 meters), this watch features an illuminated digital display of hour, minutes, and seconds as well as calendar day, month, and date on a gray dial. A black rubber strap with a secure buckle clasp connects to a metal case of scratch-protective mineral crystal. The silver outer bezel lets you access the watch’s many computer functions, including Nitrox diving and dive log data, countdown and destination timers, alarms for ascent rate, maximum depth, and more. This model also provides the precision of Japanese quartz movement, plus a sturdy Seiko storage box for when you’re back on dry land.

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