snapshots from NYGF ’16

Springscreen

Historically, this event had always been held in winter – until 2016. I wrote a brief announcement for the Festival homepage to herald the change of seasons. Since this may be the only occasion in which my prose accompanies an image of The Boss (!), I’m including it above. Click to view in a new tab.

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Festival Letters

Once again, I was asked to write marketing copy for an NYC-based music festival. First comes a press release, and then a series of digital newsletters for email subscribers. We were delighted by the 42% open rate on Letter 1, and readers told my client they loved the writing. You will, too. Just right-click screenshots into a new tab, enlarge, and voila!

2016 newsletter 1

A clever ending caps the first 2016 newsletter. Short, sweet, ever so slightly commercial. My background in fashion writing certainly came in handy here.

online shop

 

 

The next newsletter…

Rosetta letter

Rosetta letter mini biographies

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sparkling gems

No jewelry this time. Just sharing some recent work… Click the pictures for a closer read of my scintillating copy.

A watch

Above, copy I wrote for a watch designer in Europe. Below, a pair of cushy category descriptions for an Australian retailer of fine linens and other at-home necessities.

cushions
Australian linens copy

I also collaborated with the entrepreneur of an all-organic skin care label. I re-booted existing product copy, writing new sections to emphasize the “bling” while at the same time underscoring the products’ benefits for the consumer, for the co-ops who harvest the all-natural ingredients, and for our planet, too. Several of these new descriptions are making the rounds via social media…

On Facebook

honeysuckle FB

At Tumblr

ginger cinnamon lip balm mini

Getting the signage treatment!

lip balm copy

And on the main retail site.

Nectarine