from Bali to Basha

Basha baby shoe charms

Our catalog copywriter (that’s me!) was recently hired to write descriptions for an online jewelry retailer. Click the screenshots above and below for a closer read of my evocative, ebullient copy.

JH overview

Discover even more gems: Follow the jump! Continue reading

Advertisements

Nautically whimsical

whimsical necklaceWell, a year makes a long while to go in between portfolio updates. It isn’t that our Catalog Copywriter hasn’t been busy—quite the opposite, in fact, with scant time for posting new work.

Before sharing some of my recent samples, here’s an oldie yet goodie from the Spring of 2011: fun, compelling copy splashed across the Web that sold out this Sorelli “Sweet Dreams” gem in practically no time. Good luck finding one on eBay!!

Like a treasure from the deep blue sea, the Sorrelli “Sweet Dreams” Circular Set Crystal Bib Gold-Toned Necklace has a whimsically nautical character. Opaque sea-green stones lie wreathed by clear crystals of deep purple and by Fleur-de-lis patterns of gold-finished brass to enchanting effect. The interlocking circles mix delicate pastels with ornate textures. A creamy white crystal might be surrounded by a perimeter of opaque off-white stones, while a shimmering rose crystal lies hemmed in by beads. This innovative design connects to a brass chain that fastens easily with lobster-claw clasps. Your dazzling new necklace runs 21 inches in length.

amazon fashion screenshot

stroll through the “Enchanted Garden”

kate spade logo    Short & savory copy for kate spade @ Amazon…

Ten pairs of glossy, warm pink baubles enwreathe crystal-accented, sparkling white stones in the kate spade new york “Enchanted Garden” bracelet. This 7-inch, 12k gold-plated wrist adornment ushers in a feeling of spring with its vibrant combination of rosy enamel and interlocking gold underpinnings. It’s like a corsage that will never wilt! A box clasp snaps your garland of floral pink “blossoms” securely in place. enchanted garden bracelet

Catalog entry 1: the Enchanted Garden bib

Here’s what I wrote for this kate spade accessory. Soon after my copy went live on Amazon and other e-com sites, the necklace sold out!

Enchanted Garden necklace

Herald the arrival of spring and summer with the festive and fun kate spade new york “Enchanted Garden” Bib Necklace. Ideal for wearing to your garden club meetings, this 16-inch, 12k gold-plated chain makes a statement about who you are with its expansive clusters of canary-yellow, conch-shaped mini-baubles. Glittering crystal accents within more than two dozen resin petal insets suggest the sparkly allure of brown topaz. The necklace pairs well with earthy fabrics in light pastel shades, particularly lime-green for a hazy, summertime feel. The chain sports a lobster clasp for quick and easy on/off.

http://www.polyvore.com/kate_spade_new_york_enchanted/thing?id=36087650