That’s what I provide. Based in the Pacific Northwest (sometimes Portland, sometimes Seattle), I create compelling omni-channel copy for online retailers, event producers, entrepreneurs – and perhaps for you as well.
The words I choose explore why a particular item proves irresistible. My soft-sell, gently persuasive approach consistently achieved marketing objectives when I made descriptions for Amazon – that is, nearly all the jewelry & watches I wrote about (kate spade, Invicta, Vanessa Mooney, Seiko, et al.) sold out. I pay attention to colors, to shapes, to the overall aura of something, then describe it from the perspective of the woman (or man) who wants, needs, must have this object.
Since then, I’ve used similar strategies to market wicker patio furniture, interior décor, hotels, a guitar festival, women’s apparel, chandeliers, energy-saving LED fixtures, argan-based cosmetics, bathtubs, athletic-inspired footwear, an e-com antique marketplace, and even sports cars. The feedback I’ve received from repeat clients? They love it. Their target audience devours it. And so will yours… I elevate copy to a level spendy consumers can relate to while being thoroughly enchanted by.
Creating allure: that’s what matters – irrespective of what your product, idea, event, or service happens to be.
My expertise encompasses press releases, digital newsletters, tantalizing taglines, about us pages, concise biographies, social media updates, category descriptions, and any & all copy that calls for authoritatively aspirational style. I also edit white papers, crusade for active voice & Oxford commas, and bask in copious amounts of classical music & jazz.
Need/want/must have marketing copy that charms, persuades, motivates, converts? Simply complete the form below.
And visit me at LinkedIn!